Broadcast Traffic Department (Sales)
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for
the broadcast day. In a commercial radio station there is a vital link between sales (of advertisement
or commercial space) and the traffic in keeping the information about commercial time availability.
The station sells airtime to its customers. It is not unusual that of an hour, 18–20 minutes is
commercials. The traffic department together with sales aims to sell the available airtime ('avails') at
the best possible rates. The traffic department generates a daily log of programming elements such
as commercials, features and public service announcements. The log defines when they are planned
to be aired and when they actually were aired. The log will be used by the on-air operator who
actually plays the commercials.
The Traffic Process
The traffic process starts by a salesperson making an agreement with a customer about a campaign.
The agreement is called Sales Order and it defines the dates when spots are run and the commercial
terms of campaign. The sales order usually also defines the product group in order to avoid conflicts
in scheduling, for example, where two fast food vendors have a spot in the same break. At the
station, a traffic sales specialist collects the sales orders and enters them into a computer system that
will help to generate the daily logs. The traffic sales specialist also links the sales order with the
possible media, such as audio tape that contains the actual spot. When all the material is finished,
the traffic system will be updated with parameters that define how the campaign will be run: in which
dayparts there will be spots, how the spots are placed within a break and what other separation
criteria as addition to product groups there may be.
Traffic Manager
Head of the broadcast traffic department in-charged of all traffic sales specialists and responsible for
overseen all traffic personnel. He or she makes sure the scheduling of program material, and in
particular the advertisements, for the broadcast day is schedule in the log by all traffic Sales
Specialists.
Traffic Sales Specialist
A traffic sales specialist collects the sales orders and enters them into a computer system that will
help to generate the daily logs. The traffic sales specialist also links the sales order with the possible
media, such as audio tape that contains the actual spot. When all the material is finished, the traffic
system will be updated with parameters that define how the campaign will be run: in which dayparts
there will be spots, how the spots are placed within a break and what other separation criteria as
addition to product groups there may be.
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for
the broadcast day. In a commercial radio station there is a vital link between sales (of advertisement
or commercial space) and the traffic in keeping the information about commercial time availability.
The station sells airtime to its customers. It is not unusual that of an hour, 18–20 minutes is
commercials. The traffic department together with sales aims to sell the available airtime ('avails') at
the best possible rates. The traffic department generates a daily log of programming elements such
as commercials, features and public service announcements. The log defines when they are planned
to be aired and when they actually were aired. The log will be used by the on-air operator who
actually plays the commercials.
The Traffic Process
The traffic process starts by a salesperson making an agreement with a customer about a campaign.
The agreement is called Sales Order and it defines the dates when spots are run and the commercial
terms of campaign. The sales order usually also defines the product group in order to avoid conflicts
in scheduling, for example, where two fast food vendors have a spot in the same break. At the
station, a traffic sales specialist collects the sales orders and enters them into a computer system that
will help to generate the daily logs. The traffic sales specialist also links the sales order with the
possible media, such as audio tape that contains the actual spot. When all the material is finished,
the traffic system will be updated with parameters that define how the campaign will be run: in which
dayparts there will be spots, how the spots are placed within a break and what other separation
criteria as addition to product groups there may be.
Traffic Manager
Head of the broadcast traffic department in-charged of all traffic sales specialists and responsible for
overseen all traffic personnel. He or she makes sure the scheduling of program material, and in
particular the advertisements, for the broadcast day is schedule in the log by all traffic Sales
Specialists.
Traffic Sales Specialist
A traffic sales specialist collects the sales orders and enters them into a computer system that will
help to generate the daily logs. The traffic sales specialist also links the sales order with the possible
media, such as audio tape that contains the actual spot. When all the material is finished, the traffic
system will be updated with parameters that define how the campaign will be run: in which dayparts
there will be spots, how the spots are placed within a break and what other separation criteria as
addition to product groups there may be.
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Broadcast Traffic Department (Sales)
Title Descriptions:
Below are generic title descriptions to be used as guidelines only. We understand that each job
description may vary in responsibilities depending on clients specific needs.
Below are generic title descriptions to be used as guidelines only. We understand that each job
description may vary in responsibilities depending on clients specific needs.
| Contact Number (305)914-0739 or e-mail to Creative Resource Network |
