Quote:
“Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.”.
Albert Einstein
“Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.”.
Albert Einstein
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IDFX produces infomercial for Great HealthWorks and it’s
OMEGA XL with famous soap opera and movie star
Angelica Maria and host Lourdes Ruiz Toledo
OMEGA XL with famous soap opera and movie star
Angelica Maria and host Lourdes Ruiz Toledo
IDFX is proud to announce its latest
Info-mercial production for Omega XL!
The shoot took place at the new Great
HealthWorks Filming Studios in Hollywood
Florida.
Team Work
First, IDFX worked closely to understand and
identify all Great HealthWorks needs then,
worked to translate and adapt the Omega XL
campaign from English to Spanish, to
appeal to the Hispanic market consumer.
From the beginning it was obvious that Great
HealthWorks takes great pride and a
genuine interest in the wellness of their
consumer, which is really at the core of Great
HealthWorks philosophy and mission as a
company. Great HealthWorks has a natural
passion for offering products that make a
real difference in peoples life, products that
bring true solutions to the consumer.
Omega XL, which many prominent scientists
and doctors believe is the most powerful
natural anti-inflammatory in the world, is one
of these products.
The Product
“Omega XL is an all-natural supplement, a
fish oil complex and contain health promo-
ting Omega 3 fatty acids DHA and EPA, the
two essential fatty acids found in most or-
dinary Fish Oil products, but it is the ONLY
product we know of containing a total of 30
fatty acids”.
Team's Chemistry
After a few meetings with Great HealthWorks,
the enthusiasm to convey Omega XL’s
message to the rest of the world, was to the
IDFX team, very contagious.
In an instant, IDFX's team became not only a
resource, but an extension of Great
HealthWork’s in-house team.
Info-mercial production for Omega XL!
The shoot took place at the new Great
HealthWorks Filming Studios in Hollywood
Florida.
Team Work
First, IDFX worked closely to understand and
identify all Great HealthWorks needs then,
worked to translate and adapt the Omega XL
campaign from English to Spanish, to
appeal to the Hispanic market consumer.
From the beginning it was obvious that Great
HealthWorks takes great pride and a
genuine interest in the wellness of their
consumer, which is really at the core of Great
HealthWorks philosophy and mission as a
company. Great HealthWorks has a natural
passion for offering products that make a
real difference in peoples life, products that
bring true solutions to the consumer.
Omega XL, which many prominent scientists
and doctors believe is the most powerful
natural anti-inflammatory in the world, is one
of these products.
The Product
“Omega XL is an all-natural supplement, a
fish oil complex and contain health promo-
ting Omega 3 fatty acids DHA and EPA, the
two essential fatty acids found in most or-
dinary Fish Oil products, but it is the ONLY
product we know of containing a total of 30
fatty acids”.
Team's Chemistry
After a few meetings with Great HealthWorks,
the enthusiasm to convey Omega XL’s
message to the rest of the world, was to the
IDFX team, very contagious.
In an instant, IDFX's team became not only a
resource, but an extension of Great
HealthWork’s in-house team.
Everyone at IDFX, from the producer, to the
director, writers, camera crew and editors,
became immediate Omega XL fans,
believers and consumer of the Great
HealthWorks products, all at once.
Both Companies agree on the importance of
creating a message that projected a true con-
sumer experience. Since Omega XL is an
established genuine product that brings true
results to many people, we believed, bringing
these true consumer experiences to the
Hispanic market, through testimonials during
the campaign was the only way true results
could be achieved to make the telephones
ring. Based on these needs and detailed
analysis, IDFX developed a concept that was
based on Great HealthWork’s needs and
product.
The Concept, Testimonials and Talent
An interview is made by recognized on air
Hispanic market professional, Lourdes Ruiz
Toledo. During the Interview, Lourdes
speaks to famous movie and soap opera
Mexican star, Angelica Maria, both seating at
a soap opera style set, as actress Angelica
Maria shares her testimonial with Lourdes
and the public in general. Her interview is all
about her true experience with Omega XL,
after having used the product herself.
Angelica Maria and her host Lourdes spoke
candidly about Omega XL. In addition
graphics where used to show body areas
improved by Omega XL. It was also very
important to introduce Consumer
Testimonials of working women and men in
their 50’s & 60’s followed by expert/doctor’s
knowledge of Omega 3’s. This infomercial
was shot on HD and it was edited at the IDFX’
s suites and facilities on HD as well.
director, writers, camera crew and editors,
became immediate Omega XL fans,
believers and consumer of the Great
HealthWorks products, all at once.
Both Companies agree on the importance of
creating a message that projected a true con-
sumer experience. Since Omega XL is an
established genuine product that brings true
results to many people, we believed, bringing
these true consumer experiences to the
Hispanic market, through testimonials during
the campaign was the only way true results
could be achieved to make the telephones
ring. Based on these needs and detailed
analysis, IDFX developed a concept that was
based on Great HealthWork’s needs and
product.
The Concept, Testimonials and Talent
An interview is made by recognized on air
Hispanic market professional, Lourdes Ruiz
Toledo. During the Interview, Lourdes
speaks to famous movie and soap opera
Mexican star, Angelica Maria, both seating at
a soap opera style set, as actress Angelica
Maria shares her testimonial with Lourdes
and the public in general. Her interview is all
about her true experience with Omega XL,
after having used the product herself.
Angelica Maria and her host Lourdes spoke
candidly about Omega XL. In addition
graphics where used to show body areas
improved by Omega XL. It was also very
important to introduce Consumer
Testimonials of working women and men in
their 50’s & 60’s followed by expert/doctor’s
knowledge of Omega 3’s. This infomercial
was shot on HD and it was edited at the IDFX’
s suites and facilities on HD as well.
IDFX / Creative Group
825 NW 126 COURT MIAMI, FLORIDA 33182
Phone 305-551-2501 F
F 305-384-7022
Info@IDFXPost.com
Jimmy Autran e-mail: jautran@idfxpost.com
IDFX Creative Group Division e-mail Mail@idfxpost.com
www.idfxpost.com
825 NW 126 COURT MIAMI, FLORIDA 33182
Phone 305-551-2501 F
F 305-384-7022
Info@IDFXPost.com
Jimmy Autran e-mail: jautran@idfxpost.com
IDFX Creative Group Division e-mail Mail@idfxpost.com
www.idfxpost.com
| We did not include a sample of the infomercial due to the length of the show. If you would like to see the final product, please let us know and we will let you see it as a demo. Double click on the slide show link below to see a slide show of behind the scenes. Or Click above for still images. S l i d e S h o w |
February 2012 - News Release