NEWS RELEASE
October 2008 - News Release

IDFX Builds Innovative SD/HD Hybrid Edit Suite















IDFX has created an innovative new hybrid post-production room built around SD/HD, which provides
flexibility in handling content in virtually any format and offers video & film-effects capabilities that
significantly enhance the editing workflow.

IDFXs "Hybrid Room" is a hybrid real-time editing room that combines online HD editing with a
nonlinear workflow to enable extremely fast editing in HD. The room also supports editing of more
complex formats such as HDcam, DVCProHD, XDHDCam and HDV with a two terabytes of mass
storage.

"We stress quality in the way IDFX production is created, and this commitment is reflected in the tools
we use in our new edit room," said Jimmy Autran, president and senior producer of studio operations at
IDFX. "The Hybrid Room incorporates everything we need to operate effectively in the HD world. The
room's versatility, reliability, and quality make it the perfect editing station for everything HD, and its
flexibility lets us leverage a greater number of resources toward a quality on-air product."

IDFX's move to HD required that the company find a way to achieve an efficient HD workflow for post-
production that would match the quick editing turnaround IDFX had established for its SD content.
The Hybrid Room internal conversion capability and handling of multiple frame rates eliminates the
need for additional outboard equipment in working with a variety of formats.
"We built this room for where we're going - not where we are now," added Autran. "The Hybrid Room
allows our creative groups to work without limits to its style and serves as an exceptionally versatile tool
for delivering the best possible content. We strive to push the envelope in the creative process, and our
new Hybrid Room centered workflow allows us to get quality production to market faster and to respond
quickly to changing market trends. Our “Hybrid Room” offers a state-of-the-future high-definition, high-
speed, and high-energy work environment."

"In a world in which nonlinear editing is the conventional approach to post-production, IDFX has
branched out in a different direction, building a highly efficient hybrid editing room. Our new "Hybrid Edit
Suite demonstrates how the power of new technology supports even the most demanding post-
production projects, providing IDFX with both, creative and business benefits."
IDFX / Magic Group
825 NW 126 COURT MIAMI, FLORIDA 33182
Phone 305-551-2501 F
F 305-384-7022
Info@IDFXPost.com
Jimmy Autran e-mail:
jautran@idfxpost.com
Rafael Nieves e-mail rnieves@idfxpost.com
www.idfxpost.com